Q4 2020 Interactive Story Games Performance on Android in Australia

In the fourth quarter of 2020, the interactive story games category on Android saw significant activity among top apps in Australia. Sensor Tower's data gives us an insight into how these games performed in terms of downloads, revenue, and active users.

Chat Master! from Supersonic Studios LTD experienced a strong start with downloads peaking at 23K in late October before gradually decreasing to 18K by the end of December. The weekly active users mirrored this trend, starting at 27K and rising to a high of 35K in early November, then slightly dropping to 33K by the year's end. Revenue saw an initial spike reaching $32K in early November and then stabilized around $18K towards the end of the quarter.

Lion Studios' Save The Baby showed a consistent increase in weekly active users, from 7K in early October to over 10K in November, although downloads saw a slight decline from 4.5K to 2.3K in the same period. Revenue saw a significant jump to $69K in late November before settling at $40K by the end of December.

Episode - Choose Your Story by Episode Interactive maintained a solid revenue stream throughout the quarter, with a notable rise from $5.1K to $7.8K in December. Downloads fluctuated, with a noteworthy increase from 2.1K to 4.8K towards the end of the quarter. Active users showed a positive trend, climbing from 8.7K to 12.9K in the last weeks of December.

Street Hustle, another game from Lion Studios, launched in November and quickly gained traction with downloads reaching 7.6K in its first full week. Weekly active users saw a peak of 11.8K in mid-November, with revenue rising to $21K in late December. The game's performance indicates a growing interest among players, with downloads climbing back up to 5.2K after a dip earlier in the quarter.

Crazy Maple Studio Dev's Chapters: Interactive Stories reported the highest revenue among the group, maintaining over $21K throughout the quarter, with a peak at $25K in late September. Downloads saw an upturn from 948 to 2.8K in December, while active users increased from 3.8K to 7.1K, signaling a strong finish to the year.

For more detailed insights and data on app performance, Sensor Tower's comprehensive analytics tools offer an in-depth look at the trends and metrics shaping the mobile app landscape.